How we calculate your AI visibility score
Your AI visibility score tells you how often your website gets mentioned when people ask AI tools about what you do. It's a number from 0 to 100.
What is the AI visibility score?
When someone asks ChatGPT, Perplexity, Gemini, or Claude a question related to your business, do they mention you? That's what the score measures. We run real queries through all four AI platforms and check whether your website gets cited in the answers.
How we calculate it
The score is based on four steps:
1. We pick relevant queries
Based on your website's content, we generate search queries that a potential customer would ask an AI tool. Things like "best [your service] in [your city]" or "[your industry] companies near me".
2. We ask four AI platforms
Each query goes to ChatGPT, Perplexity, Gemini, and Claude. These are the four biggest AI search tools people use today.
3. We check if you're cited
For every query on every platform, we check whether your website URL or brand name appears in the AI's answer. Each mention counts as a citation.
4. We calculate the score
Your score is the percentage of total checks where you were cited. 5 queries across 4 platforms = 20 checks. If you show up in 10 of them, your score is 50/100.
What the scores mean
What affects your score
Several things influence whether AI tools cite your website:
- Structured content that AI can easily extract (clear headings, concise answers, FAQ sections)
- E-E-A-T signals: experience, expertise, authoritativeness, and trustworthiness indicators on your site
- AI discovery files like llms.txt, robots.txt permissions, and structured data markup
- How often your site is referenced by other sources that AI models were trained on
- Freshness and accuracy of your content (outdated information gets cited less)
How to improve your score
Here are the most effective things you can do:
- Add an llms.txt file to your site so AI crawlers understand what your business does
- Structure your content with clear question-and-answer blocks that AI tools can extract
- Make sure your robots.txt allows AI bots (GPTBot, ClaudeBot, PerplexityBot) to crawl your site
- Add schema markup (Organization, FAQ, HowTo) so AI tools can parse your content accurately
💡Check your score for free
Run a free AI visibility audit on visible4ai and see exactly which AI tools cite your website and which ones don't. Takes about 30 seconds, no account needed.