Common mistakes

Avoid these pitfalls that hurt AI visibility:

• Ignoring AI search, treat it as part of your SEO strategy
• Treating AI SEO as separate from traditional SEO, they reinforce each other
• Writing for AI instead of humans, clarity and usefulness serve both
• No freshness, outdated content gets cited less; update key pages
• Gating content, AI can't cite what it can't crawl
• Ignoring third-party presence, Wikipedia, roundups, and reviews matter
• No structured data, schema helps extraction and attribution
• Keyword stuffing, it hurts visibility in LLM retrieval
• Blocking AI bots, check robots.txt for GPTBot, PerplexityBot, ClaudeBot, Google-Extended, Bingbot
• Generic content without data, add statistics, sources, and structure
• Not monitoring, track AI Overview presence, citation rate, and referrals