E-E-A-T: what it means for LLMs
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is a Google framework that LLMs have implicitly adopted, content that signals these qualities is more likely to be retrieved and cited.
Experience
First-hand use and reporting. Built it? Used it? Say so. Personal experience signals that your content comes from reality, not theory.
→ Document what you built and learned. 'We tested this tool against 50 sites and found…'
Expertise
Technical depth, research citations, and explanations of *why*, not just what. Link to research and industry specs.
→ Cite the Princeton GEO paper. Explain the retrieval pipeline. Link to specs.
Authoritativeness
Others citing you, your presence in directories, consistent branding across machine-readable files.
→ Implement AI Discovery Files. Submit to verified directories. Build clear entity identity.
Trustworthiness
Transparency about who you are, how to contact you, and what your product does, stated in both human and machine-readable form.
→ Add ai.json, brand.txt, identity.json. Provide a contact page. Be accurate and honest.